Is This The BIGGEST Fear In Business?

Through our many INNER Circle Business Forum - www.innercircleforum.com - HOST-facilitated meetings, we are able to dipstick-survey 1000's of positive, passionate business operators. Here's our interesting observation:

Over 95% of Business Owners, Directors & Decision-Makers asked actually 'HATE' prospecting or cold-calling. They will do almost anything to avoid it.

Is this a valid observation?

Should we be addressing the importance of PROSPECTING for business leads?

For me, PROSPECTING is the life-blood of any business. All business begins with the process of generating LEADS... as per this typical formula for business success below.

Leads X Conversion Rate = Customers X No. of Transactions X Ave. Sale Value = Turnover X Margins = Profit

Zig Ziglar, who wrote 'The Ultimate Handbook for the Complete Sales Professional - Ziglar On Selling', writes:

'Prospecting is the most important key to sales success! Without prospects you are stillborn as a sales professional - dead before you get started.'

'There's no denying that ACTIVITY (making contacts and calls) in the world of sales is critical.'

I agree.

Here's an upbeat article link that is worth reading - 48 Hours with the King of Cold Calls - original article on this link: http://www.inc.com/magazine/19910601/4660.html

Regards
Trevor Nel - 011 - 705-2790
Developer: INNER Circle Business Forum